The Essentials

These days everyone is online. We search for restaurant reviews, directions, photographers for a special occasion, or the latest news headlines— this is the digital world in which we live.

So, if you have asked yourself whether you need a website for your business? The answer is ABSOLUTELY. People are looking for you online and you can bet that your competition is already there. It is never too late to create an online presence for your business.

There are no downsides. A website presents a professional impression and helps attract new business by highlighting your services and/or products to potential clients. Most importantly, it makes finding you easy.

Before starting a new website, check out these
3 essential questions:

1) What do I want to achieve?
Define your purpose.
For example: I am selling a product / promoting a service / serving a cause

2) Who needs my services or product?
Define your ideal clients.
Think about the questions your potential clients ask. What are their challenges and how do you solve them?

3) What should a visitor do on my website?
Define a clear Call-to-Action (CTA) plan.
Use links and/or buttons to give your audience a clear path to action.
For examples: Contact me / Book my services / Buy my products

Conclusion
Being clear with these 3 essential questions not only will help you strategically plan content targeted to your audience, but it should also help you land more clients.