Designer vs DIY?
Whether you are starting from scratch or refreshing an existing website, there are many benefits that come along with hiring a professional designer for your website versus trying to DIY.
Time + Money
Designers are experienced with not only a visual sensibility but also the software. They are proficient in building websites based upon the client goals. A good web designer will grasp the task at hand and add value by suggesting best practices for functionality and user experience. Web designers use a strategic process which can streamline content intake, organization, image curation, and the overall aesthetic to information flow and ease of use.
Why spend a lot of time learning design practices and software when you don’t have to? Hire a web designer to take care of these things for you so you can focus on your business.
Design to Brand Align
Brand consistency is how perspective clients perceive your business out in the world. So please don’t reinvent the wheel when trying to come up with a web design. A web designer will have the skill set to work within an already established set of brand guidelines and/or help create a brand strategy for you if you don’t have one. Customizing a website to align with your brand is key as it is one channel among many relative to client recognition and engagement.
Every touchpoint should be branded to ensure a visual unity and consistent message. The overall look and feel of your website needs to be spot on so it can represent what your business has to offer.
Professionalize it
We’ve all landed on websites that look cluttered, inconsistent or like a cookie-cutter template with no strategy.
Credibility is important and since your website is an essential marketing tool, hiring a web designer ensures the website will be unique and relevant. You want to stand out from the competition.
Design is often the first thing potential clients encounter when interacting with a business online. It can make a positive or negative impression. A strategic well-designed website that functions smoothly keeps visitors on your site and engaged with your brand.
Responsive Design
One website accessed from a variety of different devices— this is the logic behind responsive design.
You want your website to look good and function across different devices from mobile to desktop. This is important so prospective clients can find you and your website is functional no matter the technology. It’s good for business, brand consistency and engaging clients. A web designer can help set up a responsive strategy and tweak certain elements relative to screen size for optimal engagement.
Strategic Planning
A web designer has a plan for helping clients start a website. A good designer breaks down the steps into a manageable process. Most importantly, a designer helps define the purpose of the website and target audience from which decisions relating to content, navigation, and design are all based.
Websites are not static so it’s important to strategize for the future by considering basic SEO, updates, and maintenance plans to ensure your website performs properly and can be found by search engines.
CONCLUSION:
These are just 5 reasons to hire a web designer for your project vs DIY. While there are many other reasons, it’s essential to keep in mind that an effective web design is not just about aesthetics, it’s also about design strategy.
If you’d like to learn more about how to get started on a website project, please contact us at hello@hubudesign.com.
